Who We Are

Rockbridge Flooring & More (officially Rockbridge Flooring Professionals, LLC) is an installer/contractor-owned small business in Lexington, Virginia.

James W. Higgins, owner of Rockbridge Flooring Professionals, LLC
RFP Owner and President, James Higgins

James W. Higgins is a 20+ -year veteran of the construction industry with an exacting knowledge of flooring, i.e. types, installation methods, best practices, and warranty specifications. He started Rockbridge Flooring Professionals, LLC in January 2003 as a flooring installation company and grew it to include custom showers.

After a number of years, James’s genuine concern for a job completed well and “to warranty specs” gave him name recognition in the community. Often, he was called to fix others’ mistakes. Soon, would-be clients sought him for not only installations, but to purchase products on their behalf. *cue the lightbulb moment*

Rockbridge Flooring Professionals evolved to be a flooring retailer with a showroom in August 2018. Since then RFP has grown beyond custom bathroom remodels and flooring installation to include cabinetry and all its accoutrements, faucets, bathtubs … and we’re just getting started.

James’s Certifications & Affiliations

– PERGO® Laminate Endorsed Installer
– EPA Certified Lead Dust Sampling Technician
– EPA Certified Lead Renovation Firm
– Carpet Residential I-II, Commercial I-II International Certified Flooring Installer

RFP is licensed and insured, as well as accredited by the Better Business Bureau.

Meet the Team

James and Casey

Casey Higgins, Vice President

Casey is James’s right hand in business and also his wife. She manages the company’s marketing, public relations, and website efforts in addition to its bookkeeping. Fun fact: Casey also a freelance writer.

Casey and James have three children. Her favorite things include sunshine, coffee, her mini dachshund Josie, and playfully embarrassing her children.

Tammy Potter, Sales Manager

Tammy and her husband Darron in the 90s, which is now considered vintage.

Tammy is likely the first person to greet you when you visit. She’ll give you the grand tour, explain product differences, and source a product if we do not yet have it on display. Tammy is the primary point of contact for all of our residential clients, tracking projects from start to finish.

Fun fact: Tammy is a cowgirl. If you love horses (or most any livestock), you’ll hit it off with her right away. Tammy is a mom and “maw,” and claims her husband Darron is “the best hubby.” The whole Potter family rodeos and barrel races (and have big belt buckles to prove it), but Tammy said “anywhere with them makes my heart full.” She was Yellowstone before Yellowstone.

Ben Zollman, Installation Crew Leader & Estimator

Ben in his element: on a kayak in a lake.

Ben is our lead installer and often has the responsibility of measuring and estimating potential jobs. If you see him with his earbuds in, leave him alone; he’s concentrating. \

Ben enjoys kayaking or fishing our local waterways, sharpening his skills for competitive shooting, and hunting. He’s also quite the woodworker.

Ian Reitsma, Laborer

Ian is the coolest thing since sliced bread. If he isn’t given a task, he finds one; a true go-getter. Ian enjoys and excels at baking and woodworking. His cranberry Christmas bread is magnifique! Ian’s attention to detail is incredible. In fact, we’d like to clone him.

Kimberly Northrop, Tile Setter

When she isn’t singing with Marvin and the Little Martians Kim is setting tile or maybe even finishing drywall for us. She has a careful, methodical rhythm to her craft, and we’re certain any client who is fortunate enough to have Kimberly in their home will appreciate her meticulous work.

Would YOU Like to Work With Us?

Head over to Careers to see our open positions. We can’t wait to meet you!

RFP Nominated for Best of Virginia 2022
Rockbridge Flooring is in the running for the Best of …
Three-Time Winner Awarded Best of Houzz 2020
Rockbridge Flooring Professionals wins "Best of Houzz" Customer Service award …